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A Full Wrap Case Study from Everett, WA: How New Day Construction Turned a Mercedes Sprinter Into the Most Recognizable Van on the Job Site
Andrey | 04.27.2026
Client: New Day Construction (newdayconstruction.work)
Location: Everett, WA
Production Team: Andrey Tsarenko + in-house installation team
Design Partner: KickCharge Creative
Vehicle: Mercedes-Benz Sprinter van
Materials: 3M wrap film + Avery Dennison vinyl
Services: Full van wrap production, plastic trim wrapping, professional in-house installation
Total Investment: Starting from $4,500
When the design file came in from KickCharge Creative, I opened it and took a moment before forwarding it to the team.
The colors were deep orange and bright green, not the subdued palette that most construction companies default to, not the conservative blues and grays that dominate service vans across Snohomish County. This was a design that had clearly been built for the vehicle, built to be seen at distance, and built by people who understood that a van on the road in the Pacific Northwest competes for attention against everything else moving at the same speed. KickCharge had done their job. Our job was to take what they built on screen and make it real on a Mercedes-Benz Sprinter without losing anything that made it work.
That's what this case is about: not just the vehicle wrap, but what it looks like when a design agency and a production shop each do their part correctly, and what happens to the finished van when both are done.
Location: Everett, WA
Production Team: Andrey Tsarenko + in-house installation team
Design Partner: KickCharge Creative
Vehicle: Mercedes-Benz Sprinter van
Materials: 3M wrap film + Avery Dennison vinyl
Services: Full van wrap production, plastic trim wrapping, professional in-house installation
Total Investment: Starting from $4,500
When the design file came in from KickCharge Creative, I opened it and took a moment before forwarding it to the team.
The colors were deep orange and bright green, not the subdued palette that most construction companies default to, not the conservative blues and grays that dominate service vans across Snohomish County. This was a design that had clearly been built for the vehicle, built to be seen at distance, and built by people who understood that a van on the road in the Pacific Northwest competes for attention against everything else moving at the same speed. KickCharge had done their job. Our job was to take what they built on screen and make it real on a Mercedes-Benz Sprinter without losing anything that made it work.
That's what this case is about: not just the vehicle wrap, but what it looks like when a design agency and a production shop each do their part correctly, and what happens to the finished van when both are done.
Why Construction Companies in the Seattle Area Can't Afford to Look Like Everyone Else
A Mercedes Sprinter is already a substantial vehicle. It's long, tall, and visible from a distance that smaller vans don't achieve. Construction companies running Sprinters through job sites in King and Snohomish County are putting significant square footage of van surface in front of homeowners, general contractors, property managers, and other tradespeople every single day and most of them are doing it on a plain white van with a small logo that disappears into traffic before anyone has a chance to read it.
The issue isn't just visibility, though that matters. The issue is what a plain van communicates before a single conversation happens. A construction company that shows up in unmarked or minimally branded vehicles is asking clients to make a trust decision based on whoever answers the phone or walks up the driveway with no visual context to support it. A construction company that shows up in a fully wrapped Sprinter with a consistent identity has already made a statement before the crew says a word.
New Day Construction understood this. The van wasn't an afterthought. It was part of how they wanted to present the company, and they had invested in a professional design to make sure the presentation was worth the investment.
The issue isn't just visibility, though that matters. The issue is what a plain van communicates before a single conversation happens. A construction company that shows up in unmarked or minimally branded vehicles is asking clients to make a trust decision based on whoever answers the phone or walks up the driveway with no visual context to support it. A construction company that shows up in a fully wrapped Sprinter with a consistent identity has already made a statement before the crew says a word.
New Day Construction understood this. The van wasn't an afterthought. It was part of how they wanted to present the company, and they had invested in a professional design to make sure the presentation was worth the investment.
The Collaboration Model: KickCharge Designed It, We Produced It
Most of the clients who walk into our shop in Everett bring one of two things: a vague idea they need help developing, or a finished file they need someone to execute. New Day Construction came in with the second, a completed design from KickCharge Creative, one of the most respected vehicle wrap design agencies in the country, who had worked directly with the client to develop the concept, the mascot, the color story, and the layout across all panels.
This is a production-and-install engagement, and it's more common than people assume. A business owner might already work with a branding agency, a freelance designer, or a firm that specializes in wrap design. What they need from us isn't creative direction. It's the technical expertise to take a finished file and translate it onto a curved, three-dimensional vehicle surface without color shift, misalignment, or compromised material quality.
What that requires on our end is wide-format printing calibrated to the file's color profile, vinyl selection matched to the vehicle's surface type and the design's saturation demands, and an installation team that understands how large-format graphics behave on a Sprinter's compound curves, door seams, and panel breaks. The design can be perfect on screen and still fail on the vehicle if the production side doesn't have the experience to execute it at full scale.
The New Day Construction file was production-ready. Our job was to honor it and the fact that the finished van looks exactly like what KickCharge designed is the only metric that matters for this kind of project.
This is a production-and-install engagement, and it's more common than people assume. A business owner might already work with a branding agency, a freelance designer, or a firm that specializes in wrap design. What they need from us isn't creative direction. It's the technical expertise to take a finished file and translate it onto a curved, three-dimensional vehicle surface without color shift, misalignment, or compromised material quality.
What that requires on our end is wide-format printing calibrated to the file's color profile, vinyl selection matched to the vehicle's surface type and the design's saturation demands, and an installation team that understands how large-format graphics behave on a Sprinter's compound curves, door seams, and panel breaks. The design can be perfect on screen and still fail on the vehicle if the production side doesn't have the experience to execute it at full scale.
The New Day Construction file was production-ready. Our job was to honor it and the fact that the finished van looks exactly like what KickCharge designed is the only metric that matters for this kind of project.
What a Full Sprinter Van Wrap Actually Covers, Including the Parts Most Shops Leave Unfinished
"Full wrap" is one of those terms that sounds self-explanatory until you look at how different shops define it in practice.
On most Sprinter wraps, the standard scope covers the body panels (both sides, the rear doors, and the front), while leaving the lower plastic trim and bumper panels in their factory color. The result is a vehicle that looks partially finished at close range, with a visible contrast between the wrapped upper body and the unpainted black plastic running along the bottom. From across a parking lot, it's easy to miss. Up close, it undercuts everything the design is trying to do.
On the New Day Construction van, we wrapped the plastic panels on the bottom as well, which is not standard practice on a Sprinter, and which requires a different approach to material selection and adhesion because plastic trim has different surface properties than painted metal. The extra step is noticeable. When the van is parked at a job site and someone walks around it, there's no break in the graphic, no visual interruption between the wrap and the lower body, no detail that says "we stopped here." The design runs all the way down, and the van reads as a finished, cohesive piece rather than a production job with a visible edge.
That's the difference between a full wrap and a complete wrap, and it matters most when the van is standing still and someone has time to look at it carefully.
On most Sprinter wraps, the standard scope covers the body panels (both sides, the rear doors, and the front), while leaving the lower plastic trim and bumper panels in their factory color. The result is a vehicle that looks partially finished at close range, with a visible contrast between the wrapped upper body and the unpainted black plastic running along the bottom. From across a parking lot, it's easy to miss. Up close, it undercuts everything the design is trying to do.
On the New Day Construction van, we wrapped the plastic panels on the bottom as well, which is not standard practice on a Sprinter, and which requires a different approach to material selection and adhesion because plastic trim has different surface properties than painted metal. The extra step is noticeable. When the van is parked at a job site and someone walks around it, there's no break in the graphic, no visual interruption between the wrap and the lower body, no detail that says "we stopped here." The design runs all the way down, and the van reads as a finished, cohesive piece rather than a production job with a visible edge.
That's the difference between a full wrap and a complete wrap, and it matters most when the van is standing still and someone has time to look at it carefully.
3M and Avery on the Same Van: What We Used and Why
The New Day Construction project used both 3M wrap film and Avery Dennison vinyl, and that's worth explaining because the question of which material to use comes up in nearly every production conversation we have.
3M and Avery are both premium materials, and both are appropriate for commercial van wraps in Western Washington's climate, which puts wraps through moisture, temperature cycling, road debris, and UV exposure across a service life of five to seven years. The choice between them on a given project isn't usually a question of one being better than the other; it's a question of which performs best on specific surfaces, in specific color ranges, or under specific installation conditions.
On a complex, high-saturation design like this one, with deep oranges, rich greens, and graphic elements that had to hold their color across both flat panels and curved surfaces, we used the material that gave us the best print fidelity and adhesion characteristics for each part of the van. The result is a wrap that reads consistently across the entire vehicle without variation in tone or finish, which is what makes the colors look as deep in person as they did in the original design file.
The practical takeaway for any business owner evaluating a wrap shop: the material question matters, but it's secondary to whether the shop has the production experience to select and apply the right material for each surface. A shop that defaults to one material for everything is optimizing for simplicity, not for the finished product.
3M and Avery are both premium materials, and both are appropriate for commercial van wraps in Western Washington's climate, which puts wraps through moisture, temperature cycling, road debris, and UV exposure across a service life of five to seven years. The choice between them on a given project isn't usually a question of one being better than the other; it's a question of which performs best on specific surfaces, in specific color ranges, or under specific installation conditions.
On a complex, high-saturation design like this one, with deep oranges, rich greens, and graphic elements that had to hold their color across both flat panels and curved surfaces, we used the material that gave us the best print fidelity and adhesion characteristics for each part of the van. The result is a wrap that reads consistently across the entire vehicle without variation in tone or finish, which is what makes the colors look as deep in person as they did in the original design file.
The practical takeaway for any business owner evaluating a wrap shop: the material question matters, but it's secondary to whether the shop has the production experience to select and apply the right material for each surface. A shop that defaults to one material for everything is optimizing for simplicity, not for the finished product.
The Finished Van: What New Day Construction Looks Like Across Snohomish County
The finished Sprinter is orange and green in a way that very few construction company vehicles in this region are saturated, confident, and completely specific to this company in a way that no stock color scheme could achieve.
The mascot that KickCharge designed for the side panels is large enough to read clearly from across a job site and detailed enough to reward a closer look. The company name and website (CallNewDay.com) are set at a scale that works in traffic and in a parking lot, and the lower plastic panels, wrapped to match the body, complete the graphic without the interruption that most Sprinter wraps leave at the bottom edge.
When this van is parked at a residential job site in Marysville or pulled into a commercial property in Mukilteo, it does something for the company before anyone on the crew has introduced themselves. It says that New Day Construction is organized, invested in how they present themselves, and serious enough about their work to put a complete brand identity on every vehicle that carries their name.
That's not a small thing for a construction company competing for work in a market where the difference between winning a contract and losing it can come down to how much confidence a property owner or general contractor has before the first conversation.
The mascot that KickCharge designed for the side panels is large enough to read clearly from across a job site and detailed enough to reward a closer look. The company name and website (CallNewDay.com) are set at a scale that works in traffic and in a parking lot, and the lower plastic panels, wrapped to match the body, complete the graphic without the interruption that most Sprinter wraps leave at the bottom edge.
When this van is parked at a residential job site in Marysville or pulled into a commercial property in Mukilteo, it does something for the company before anyone on the crew has introduced themselves. It says that New Day Construction is organized, invested in how they present themselves, and serious enough about their work to put a complete brand identity on every vehicle that carries their name.
That's not a small thing for a construction company competing for work in a market where the difference between winning a contract and losing it can come down to how much confidence a property owner or general contractor has before the first conversation.
What This Project Cost and What to Expect When You Come In With a Design File
The New Day Construction Sprinter wrap starts at $4,500, which includes the full production and installation scope described above: body panels, plastic trim, and everything in between. The design cost is separate, having been handled by KickCharge Creative prior to production.
For businesses that come to us with a finished design file, the process is straightforward: we review the file for print readiness, confirm vehicle measurements and surface details, select the appropriate materials, print, and schedule installation. Turnaround from file approval to completed installation is typically within a few business days, depending on our current production schedule.
For businesses that don't have a design yet, we handle that in-house as well, though for a project at this scope and ambition, working with a dedicated vehicle wrap design firm like KickCharge is worth considering before the production conversation begins. The design is what makes the finished wrap worth the production investment. Bringing in a production-ready file saves time and removes uncertainty from the process.
For businesses that come to us with a finished design file, the process is straightforward: we review the file for print readiness, confirm vehicle measurements and surface details, select the appropriate materials, print, and schedule installation. Turnaround from file approval to completed installation is typically within a few business days, depending on our current production schedule.
For businesses that don't have a design yet, we handle that in-house as well, though for a project at this scope and ambition, working with a dedicated vehicle wrap design firm like KickCharge is worth considering before the production conversation begins. The design is what makes the finished wrap worth the production investment. Bringing in a production-ready file saves time and removes uncertainty from the process.
Frequently Asked Questions
A full Mercedes Sprinter van wrap starts at $4,500 through Promo Box LLC, including wide-format print, vinyl materials, and professional installation. Projects that include plastic trim wrapping, which we recommend for a clean finished result, are scoped individually based on the vehicle's specific trim configuration. We provide firm quotes before any work begins.
Yes, and the New Day Construction project is a direct example of how that works. KickCharge Creative handled the design and worked directly with the client, then provided us with a production-ready file. We handled print, materials, and installation. If you're coming in with a file from your own designer or a dedicated wrap design agency, we review it for print readiness and move straight to production. Many of our clients arrive with files already in hand.
A full van wrap covers the major body panels (both sides, rear doors, and the front) along with any trim or plastic panels included in the project scope. On the New Day Construction Sprinter, we wrapped the lower plastic panels as well, which is not standard at most shops but is what a truly complete wrap requires. Full wrap pricing includes print, materials, laminate, and installation; all work is completed in-house at our Everett facility.
We recommend it, and here's the reason: unwrapped lower plastic trim creates a visible break in the graphic at the bottom of the vehicle that becomes noticeable at close range. On a Sprinter, the factory black plastic runs along a significant portion of the lower body, and leaving it unwrapped means the design has a hard stop before it reaches the ground. Wrapping the plastic panels requires a different adhesion approach than painted metal, but the result is a van that reads as a single, finished piece rather than a wrap with a visible edge where the production stopped.
For a construction company running Sprinters through King and Snohomish County, the answer is straightforward. The van is already on the road and on job sites every working day, in front of property owners, general contractors, and other tradespeople who are continuously evaluating which companies they trust with their projects. A branded vehicle does something for that evaluation before anyone speaks. New Day Construction's Sprinter is one of the most visually distinctive construction vehicles operating in this area and that distinction is doing work on every route the van runs.
Both are premium materials appropriate for commercial van wraps in the Pacific Northwest's climate conditions. The choice between them on a given project depends on the design's color range, the vehicle's surface characteristics, and specific installation requirements. On the New Day Construction project, we used both, selecting each material for the surface and color requirements it was best suited to. The right answer to this question is usually "the right material for each surface," which is something your production shop should be deciding, not asking you to specify.
Yes, that's a direct production engagement and one we handle regularly. We review the file for print readiness, confirm measurements, select materials, print, and install. The New Day Construction project came to us as a finished KickCharge file, and our role was pure production and installation. If your file is print-ready and the vehicle measurements are confirmed, we can move quickly from intake to completed installation.
Construction company vehicle branding works when three things are true at the same time: the identity is distinctive enough to be recognized in traffic, the information hierarchy is clear enough to work at speed, and the production quality is high enough to hold up over a five-to-seven year service life. The design has to be built for the vehicle, not scaled down from a logo file. The materials have to match the climate and surface conditions. And the installation has to be clean enough that the wrap looks intentional at close range, not just from across a parking lot. The New Day Construction Sprinter satisfies all three.
When I said the colors looked deep and bright, I meant it in a specific way: not as a general compliment, but as an observation about what happens when a design file built by people who understand vehicle wraps meets production work done by people who take the execution seriously.
What came out of our shop that day was the same van that KickCharge designed. That's the standard we work to on every production project, and it's the only thing worth saying when the job is done.
— Andrey Tsarenko, Owner & CEO, Promo Box LLC
Everett, WA · Serving Greater Seattle & Snohomish County
What came out of our shop that day was the same van that KickCharge designed. That's the standard we work to on every production project, and it's the only thing worth saying when the job is done.
— Andrey Tsarenko, Owner & CEO, Promo Box LLC
Everett, WA · Serving Greater Seattle & Snohomish County